About Dave Kresta
Dave Kresta has over 20 years experience bringing focus and clarity to chaotic high-tech environments. With a technical background as a software engineer, as well as extensive product management and product marketing experience, he’s helped companies such as Mentor Graphics, Synopsys, SAS, as well as several startups, turn vision into reality. During this time, the "secret sauce" which always seemed to accompany successful initiatives, and which was usually lacking in the failures, was Collaboration.
Dave has implemented several product management processes customized to the organizations’ unique culture and competencies. The results have been streamlined decision making, more predictable development, and effective balance between long term strategy and short term requirements.
Dave has extensive experience with web-based products and internet strategies. At BetterManagement.com (a SAS company), he established the eCommerce, eLearning, SEO, and sponsorship programs. The work included strategic, operational, and technical program management. Dave also oversaw a complete site redesign, including customer research, current and next generation requirements definition, and complete management of the design and development activities.
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