Collaboration in Innovation
Bryan Jobes, Senior Manager of Conifiguation Design and Analysis at Boeing, presented at the Putting Collaboration to Work conference held in Portland, OR on June 8th, 2007. His presentation highlighted important collaborative elements in the business processes that went into the design of the new 787 airplane. One important collaboration concept Bryan highlighted was three interlocking roadmaps:
1) Market roadmap : internal & external influences and drivers that define opportunities. Answers the question of WHY?
2) Product roadmap: product evolution plans with defined specific key attributes. Answers the question of WHAT?
3) Technology roadmap: core technology required. Answers the question of HOW?
"Interlocking" the roadmaps means that the market roadmap flows down through the product and technology roadmaps, ensuring that product and technology plans are driven by real market demands. On the other hand, the technology roadmap can flow up and push capabilities, potentially altering market and product roadmaps. This "collaborative dialectic" is critical for successful products.
Interlocking roadmaps provide a mechanism for marketing, product development, and technology development to collaborate effectively. This provides an excellent example of true collaboration which is at the core of an important business process.
Dave Kresta
in Putting Collaboration to Work Conference 2007
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